I pushed open its plain black door to discover two dimly light rooms. In her memoir Making Butch, Sue-Ellen Case describes her first visit to Maud's in 1966: Maud's, said historian Nan Alamilla Boyd, was a "clubhouse, community center and bar" that served to "bridge the gap between San Francisco's lesbian community and its hippie generation." Other notable patrons of that era were Del Martin and Phyllis Lyon, poet Judy Grahn, and academic and activist Sally Gearhart. One patron of the bar was legendary singer Janis Joplin, who would visit Maud's with her lover Jae Whitaker. In 1967, the Haight-Ashbury became the center of the hippie movement's Summer of Love, bringing in new cultural mores with a new generation of lesbian and bisexual women, some of whom became regulars at Maud's.
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Streicher stated about the creation of Maud's "I've always felt that bars were the most honest, open, free place that women could go," and that she founded Maud's with a "no labels" policy, welcoming women who did not fit the butch/fem dress and manners code preferred by some other lesbian bars."
It was originally called "The Study", and later "Maud's Study." As women were not allowed to be employed as bartenders in California until 1971, Streicher hired male bartenders and tended bar herself. Maud's was opened in 1966 by Rikki Streicher, a San Francisco lesbian and gay rights activist who would later go on to open another women's bar, Amelia's, and become a co-founder of the Gay Games.